I’m interested in how product interfaces express brand identity and shape emotional connection. I enjoy designing experiences that are both usable and aligned with a brand’s voice.
I combine user research, data analysis, and strategic design to create digital experiences. With a background in strategic communication and interactive media, I translate consumer insights into intuitive, data-driven products that balance user needs with creative direction.
I’m currently pursuing my Master’s in Strategic Communication at UNC–Chapel Hill, with a focus on UX design, interactive media, and digital storytelling. When I’m not designing, you’ll likely find me experimenting with clay art, watching animated movies, or bullet journaling.
Email:
yesylopezreyes@gmail.com
LinkedIn:
linkedin.com/in/yesy-lopez