Qualitative User Research
From researching reviews, I found that users were having trouble clicking on the app icons and reading the text because they were too small.
"It's hard to read and see what the copy is..." - December 19th, 2025
"The app is clunky..." - November 30th, 2025
New Design
Final Design
Working from user journey maps and research insights,I sketched initial concepts.
View Prototype
All fonts, icons, and buttons were enlarged for better accessibility. On this screen, I adjusted the size of the product image to allow more room for product details. This will allow the user to see the item, choose different colors, choose a size, and add to cart without having to scroll.
Suggestions added at checkout
Original Design
Aritzia app design without edits
